Friday, November 13, 2015

Failure of any product !!

This must be a tough coaster ride for me to answer the product that totally failed in the market, and one thing stroked me right through my sight is "kathi garchau why why kehi naya gara try" that’s the slogan of mayos noodle which was introduced recently and I believe this slogan is one catchy one and any product has their full right to convey their message for the competitive market that's gonna capture the scene for the people to remember it. As speaking in today's day marketing strategy has been one basic and very important role to build and break any organization or company. Therefore the marketing plays one very important role in the foreplay and branding.
Thinking of my opinion marketing is one communication skill between the public and the brand. They have build one controversial slogan which straight only targeted the brand named wai wai, which they should have targeted not only the specific brand name and as the slogan could have been underrated the slogan size in first hand for the less controversy. In the other hand placing one specific name could be trouble making scene not only for the specific brand but, it also threatens the other and might give wrong information or cold war within them. Though I believe they have well discussed about the promotion campaign for time being and lacked of what might come in future as an outcome.
As there are many marketing agency and reputed organization has their own team to help and look forward for new ideas to generate which all kind of people might accept and like it. I think the company should have planned pre, present and future outcome of the newly launched program, which implies more of the strong planning, beside that they could have used more of reality based situation where as noodle is a fast food and relating it to the slogan which doesn’t make any sense at all, they could have used more of celebrity, heritage, culture and have attracted more of the audience. Beside that focusing in the unity of the country and representing it would have it more beneficial then targeting any product indirectly.


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