Friday, November 13, 2015

Failure of any product !!

This must be a tough coaster ride for me to answer the product that totally failed in the market, and one thing stroked me right through my sight is "kathi garchau why why kehi naya gara try" that’s the slogan of mayos noodle which was introduced recently and I believe this slogan is one catchy one and any product has their full right to convey their message for the competitive market that's gonna capture the scene for the people to remember it. As speaking in today's day marketing strategy has been one basic and very important role to build and break any organization or company. Therefore the marketing plays one very important role in the foreplay and branding.
Thinking of my opinion marketing is one communication skill between the public and the brand. They have build one controversial slogan which straight only targeted the brand named wai wai, which they should have targeted not only the specific brand name and as the slogan could have been underrated the slogan size in first hand for the less controversy. In the other hand placing one specific name could be trouble making scene not only for the specific brand but, it also threatens the other and might give wrong information or cold war within them. Though I believe they have well discussed about the promotion campaign for time being and lacked of what might come in future as an outcome.
As there are many marketing agency and reputed organization has their own team to help and look forward for new ideas to generate which all kind of people might accept and like it. I think the company should have planned pre, present and future outcome of the newly launched program, which implies more of the strong planning, beside that they could have used more of reality based situation where as noodle is a fast food and relating it to the slogan which doesn’t make any sense at all, they could have used more of celebrity, heritage, culture and have attracted more of the audience. Beside that focusing in the unity of the country and representing it would have it more beneficial then targeting any product indirectly.


The tense of consuming the beverage!!

Nepal is divided into three geographical regions and they include Himalayas, hills and plains. In the run Himalaya is the region where it's extremely cold and people would not prefer beers because as per my knowledge beer is to be consumed chill. Where as in hilly region, the people are more open and have started loving the western culture and beer is preferred by most youths in casual gathering and even in parties, and the age factor that are allowed is above 18 as per the legal notice but we are people from cultured family and they are shy to accept the fact they consume any alcoholic product. Whereas some religion does allow alcohol as an part of their culture so it wouldn't be an issue consuming them at any occasion or function. Plains which is also known as terai region is the hottest in temperature and people would love to drink beer as their favorite, but people in terai are very conservative and cultured focus but as I mentioned above the time is changing and people are free to do and drink anything they want.

As per my suggestion I believe people should enjoy at the moment of their life because it wouldn't come time and again and I think beer would be one perfect blending solution for friends, family, functions, occasions and party, and about the age factor these days youths are very conscious about their health, diet and lifestyle that they would not make any move without some research.