This must be a tough coaster ride for me to answer the
product that totally failed in the market, and one thing stroked me right
through my sight is "kathi garchau why why kehi naya gara try" that’s
the slogan of mayos noodle which was introduced recently and I believe this
slogan is one catchy one and any product has their full right to convey their
message for the competitive market that's gonna capture the scene for the
people to remember it. As speaking in today's day marketing strategy has been
one basic and very important role to build and break any organization or
company. Therefore the marketing plays one very important role in the foreplay
and branding.
Thinking of my opinion marketing is one communication skill
between the public and the brand. They have build one controversial slogan
which straight only targeted the brand named wai wai, which they should have
targeted not only the specific brand name and as the slogan could have been
underrated the slogan size in first hand for the less controversy. In the other
hand placing one specific name could be trouble making scene not only for the
specific brand but, it also threatens the other and might give wrong
information or cold war within them. Though I believe they have well discussed
about the promotion campaign for time being and lacked of what might come in
future as an outcome.
As there are many marketing agency and reputed organization
has their own team to help and look forward for new ideas to generate which all
kind of people might accept and like it. I think the company should have
planned pre, present and future outcome of the newly launched program, which
implies more of the strong planning, beside that they could have used more of
reality based situation where as noodle is a fast food and relating it to the
slogan which doesn’t make any sense at all, they could have used more of
celebrity, heritage, culture and have attracted more of the audience. Beside
that focusing in the unity of the country and representing it would have it
more beneficial then targeting any product indirectly.
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